About Todd Erdley
Todd Erdley is the founder of Erdley GTM Advisory, a go-to-market consultancy based in Central Pennsylvania. His career spans bootstrapping a global streaming infrastructure company, deploying millions in venture capital, and mentoring the next generation of technical founders across the region and beyond.
The Videon Journey
Todd Erdley bootstrapped Videon from concept to a globally recognized streaming infrastructure company. Videon engineered cutting-edge hardware and software solutions that were deployed by some of the world's most demanding technology platforms — including Intel, Qualcomm, Broadcom, Samsung, Sony, and AWS.
Beyond silicon and cloud giants, Videon's technology powered live streaming for Major League Baseball (MLB) and the NHL, proving its reliability at the highest scale. The company successfully raised a $30M Series A round, validating years of disciplined, capital-efficient growth.
This experience — taking a product from zero to enterprise-grade deployment without early reliance on outside capital — is the foundation of the GTM advisory methodology Todd brings to every engagement.
Videon by the Numbers
$30M
Series A Raised
7+
Global Enterprise Partners
MLB & NHL
Live Streaming Deployments
Bootstrapped to enterprise-grade without early outside capital
Ecosystem Sourcing
Distinct Investments
Individual investment transactions led during his tenure at Ben Franklin Technology Partners of Central PA.
Growth Capital Deployed
Direct capital deployed into early-stage and growth-stage technology companies across the Central Pennsylvania region.
Syndicate Partner Matches
Additional capital leveraged through syndicate partner matches, amplifying the impact of every dollar deployed.
This institutional-grade track record in venture sourcing, due diligence, and portfolio management directly informs the professional services Todd offers today — from diligence reports for investment syndicates to executive coaching for founders navigating capital raises.
Regional & Institutional Roots
Todd Erdley's impact extends well beyond commercial ventures. His sustained engagement with Pennsylvania State University and the broader Central PA community reflects a commitment to building lasting institutional infrastructure for innovation and growth.
Recurring Guest Lecturer for the Penn State Electrical Engineering Senior Design Class, mentoring the next generation of technical talent.
Former Board Member and eventual Chair of PSRF, guiding the university's research commercialization strategy.
Pioneered foundational frameworks for Invent Penn State and the State College "$3B33" economic growth milestone initiative.
Foundational board leadership for the New Leaf Initiative, Board Member at Reliance Bank, and active service for Centre Volunteers in Medicine (CVIM), the CBICC, and the State College Borough Water Authority (SPRA Pool).
The Whole Person
Behind the deep-tech career and institutional commitments, Todd Erdley maintains a deliberate balance between professional intensity and personal optimization. He is deeply devoted to family — sharing life with his wife, Julia — and channels the same discipline that built Videon into his personal pursuits.
Long-distance road cycling provides the endurance mindset that carries over into sustained business-building. A meticulous passion for sustainable home agriculture means Todd hand-grows all vegetables consumed at home, applying the same precision and patience to the garden that he brings to go-to-market strategy.
Whether you're a founder navigating product-market fit, an investor evaluating a deal, or a community builder looking to connect — Todd and the Erdley GTM Advisory team are ready to engage.
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